Wag Theory is permanently closed

Hi, it's Jenny - the founder of Wag Theory.

Wag Theory was a deeply meaningful chapter of my life. Whether we met in person, connected online, or supported one another along the way — thank you.

Every conversation, every customer, every experience shaped who I am today. I’m endlessly grateful for that chapter and for the community that made it possible.

If you’re here looking for care instructions for a Wag Theory product, you’ll find those below.

Where I am now

Since closing Wag Theory, my work has evolved — but at its heart, it’s still about care, intention, and creating a life that feels true.

Today, I work as a Clarity and Alignment Coach, supporting heart-led humans who are navigating transitions, big questions, or the feeling that something in life or work wants to shift.

My work now focuses on:

  • clarity during moments of uncertainty
  • reconnecting with inner wisdom and self-trust
  • moving forward in a grounded, aligned way

If you’re curious about what I’m creating now, you’re welcome to explore my website and offerings.

Explore my work

Need to get in touch?

If you need to contact me about matters related to Wag Theory, please use the contact form on this site and I’ll get back to you as soon as I can.

Care & Cleaning Information for Wag Theory Products

Waxed Canvas Products 

 Waxed canvas is an amazing material that is long-lasting and water-resistant, but does need a bit of care over time to maintain its repellence. 

Cleaning

  • To clean, gently use a scrub brush with water, rinse, and let dry. 
  • For spots or stains, use a bar of mild bar soap, saddle soap, or waxed canvas cleaner, but always test a small area first. 
  • Do not machine wash, dry clean, or use detergent on your waxed canvas products. 

Reapply Wax

 To maintain the rainproof quality of your Wag Theory jacket, reapply wax annually or spot treat as needed.

What you'll need:

  • Tin of fabric wax
  • Rag
  • Kraft paper
  • Blow dryer
  • Lint roller (if needed)

 

Step 1:
Prep Your Jacket

Once you have cleaned and dried your jacket using the instructions above, use a lint roller to remove any excess hair.

Step 2:
Apply Wax + Heat

Using a rag or old t-shirt, rub a thin layer of wax onto the areas that need treatment.

Then using a blow dryer or heat gun, heat the area where wax was applied. You will notice the wax start to spread and look shiny. This is the desired effect.

Step 3:
Blot Excess Wax + Hang to Dry

Using kraft paper or part of a paper bag, blot the areas where wax was applied to soak up any excess.

Hang the jacket for a few hours (or overnight) to allow the wax to set.

Denim or Cotton Care (Bandanas)

To maximize the life of your product, hand wash or machine wash on delicate cycle with cold water and lie flat to air dry. 

Biothane Care (Leashes)

Biothane is a coated nylon webbing that can easily be rinsed or washed with water and a bit of mild soap and left to air dry.

Nylon (Treat Pouch)

For best results, brush off all loose dirt with a soft bristle brush. Evenly spray on a cleaning solution (can be simply water or a mild non-detergent soap). Gently and evenly scrub with a soft bristle brush, then rinse until all soap residue is gone and allow to air dry.